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The fashionable term now is “Big Data.”

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IBM estimates that we are generating 2.5 quintillion bytes of data each day, more than 90 percent of which was created in the last two years.

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(A)Data-driven predictions can succeed―and they can fail.

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It is when we deny our role in the process that the odds of failure rise.

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Before we demand more of our data, we need to demand more of ourselves.

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(B)This rapid growth in information is sometimes seen as a cure-all, as computers were in the 1970s.

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Some experts say that the overwhelming volume of data would remove the need for theory, and even the scientific method.

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(C)But this view is incorrect.

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The numbers have no way of speaking for themselves.

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We fill them with meaning.

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We may interpret them in self-serving ways that are detached from their objective reality.